-Position: Creative Brand Strategist. -National digital marketing of a fitness brick-and- mortar brand & app. -Increase Customer reach by 750%, retrieve 14% in positive transactions. -Budget: €40’000 -Resources: In-house team of 3, External creative agency. -Project time-frame: 3 months.
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-Create brand guidelines to define the brand. -Achieve a 500% increase in revenue within 6 months. -Utilize web and social analytics tools such as similarweb, Semrush, and SocialBakers to analyze competitors and conduct a SWOT analysis. -Resources include manpower (in-house team or outsource, external marketing agencies) and budget. -Dynamic auditing via hand- on monitoring and tools to measure, and communicate our quantifiable and qualitative performance. -Analize the Unique Selling Points (USPs) of the business. -Analize demographics /tribe data. -Review motivation driving them into positive action. -Analytics: Google, Heap, Kiss, Adobe, etc., to guide buyer’s persona and segmentation according to keywords in organic traffic. -Marketing objectives and KPIs: E.g. -Research tools such as Keyword Planner, Google Trends, and Audience Insights to conduct market research and identify potential target markets
